NEW YORK (Diya TV) — Sprinklr, a leading enterprise software company specializing in customer-facing functions, has appointed Amitabh Misra as its Chief Technology Officer (CTO), effective April 1, 2024. In this role, Misra will oversee all research and development (R&D) teams globally, including product and engineering divisions. His appointment aligns with Sprinklr’s commitment to advancing its Unified-CXM platform, aimed at revolutionizing customer experience management for modern enterprises.

With over 25 years of experience in building large-scale platforms, Misra brings a wealth of expertise to his new position. Previously, he served as Vice President of Engineering at Adobe, where he led a global R&D organization for Adobe’s Experience Cloud Platform. His leadership extended across teams in India, Europe, and the US, encompassing engineers, product leaders, and AI/ML researchers.

Prior to his tenure at Adobe, Misra held notable roles such as Founder and CEO of and CTO, chief architect, and head of engineering at His diverse background spans companies of various sizes, demonstrating his versatility and strategic acumen in scaling businesses and driving innovation.

Commenting on Misra’s appointment, Sprinklr Founder and CEO Ragy Thomas expressed enthusiasm about the company’s next phase of growth. He highlighted Misra’s exceptional leadership qualities, industry expertise, and deep understanding of AI technology as invaluable assets to Sprinklr’s future success.

In response to his new role, Misra expressed his passion for leveraging cutting-edge AI technology to support brands in delivering exceptional customer experiences. He emphasized his eagerness to collaborate with Sprinklr’s team of technology experts to innovate solutions, scale the company, and seize new opportunities in the industry.