A unique Vaisakhi ad campaign has begun popping up around various areas of Connecticut.
A unique Vaisakhi ad campaign has begun popping up around various areas of Connecticut.
HARTFORD, Conn. (Diya TV) — A Vaisakhi billboard campaign has been launched in Connecticut by Sikh Sewak Society International, the ads have begun being recorded at various bus stops around the state.
The billboards have been seen densely populated in the areas of Norwich, Montville, Lisbon and New London Counties, the ultimate goal is to educate fellow Americans about Sikhism and Vasakhi. The billboards read with “Happy Vaisakhi” and “National Sikh Day” messages, and a picture of a turbaned Sikh, as well as the sikhs.org website.
Sikhs pictured on the billboards included Army officer “Kamal Kalsi” in his camouflage turban, “Sanatam Kaur Khalsa” in kesgi, fashion designer Waris Aluwalia and other Sikhs who are successfully contributing in society. Sikh boys were also featured on the billboards, sporting patka.
“Our main goal is to make our fellow Americans feel comfortable when they see turbaned Sikh. They should know we are Sikhs and we have our distinct identity. They should know we are from Punjab state which is in India and Sikhism is not branch of any other religion,” Swaranjit Singh Khalsa of Sikh Sewak Society International said.
“It is very important that everyone know the message of Guru Nanak Dev ji was for whole mankind and not for one faith and Sikhs are followers of Guru Nanak,” he added.
“Sikh organizations like United Sikhs, SALDEF, and the Sikh Coalition are doing great job in Sikh Awareness but it’s never enough. This is the duty of each and every Sikh to help, as well as organize activities on their own to create Sikh awareness,” he said.
The billboards were designed by Rootsgear company, based in New Jersey.
