SEATTLE (Diya TV) — Fresh data unveils a notable trend: Asian American shoppers gravitate towards Costco, nearly doubling their likelihood to frequent the wholesale giant compared to the average consumer.

Despite comprising only 7% of the population, Asian Americans represented 10% of Costco’s consumer base in 2023, as per Numerator, a prominent market research firm. The data indicates that Costco shoppers are 81% more likely to be Asian compared to the average American consumer.

This affinity for Costco isn’t new, experts affirm. NielsenIQ’s insights suggest that larger household sizes among Asian Americans, coupled with their penchant for bulk purchases, contribute to their sustained preference for Costco. With Asian American communities expanding rapidly nationwide, Costco’s popularity among this demographic signals promising growth prospects for the retailer.

“Costco’s ability to cater to the needs of Asian American consumers underscores its position as a favored shopping destination,” says Kymberly Graham, head of diversity initiatives at NielsenIQ.

In 2023, 45% of U.S. households visited Costco at least once, spending an average of $100 per visit, according to Numerator. Some Costco locations have responded to consumer demands by stocking Asian products like boba ice cream and oyster sauce.

The wholesale giant’s allure extends beyond Asian American shoppers. Numerator’s data reveals that Costco attracts repeat visits from a diverse demographic, with 87% of consumers making two or more visits annually. While the typical Costco shopper is often portrayed as a 69-year-old white woman earning $60,000 annually, the retailer garners significant patronage from higher-income millennial and Gen X households, as well as Asian Americans.

Customer satisfaction remains high at Costco, with the retailer consistently leading in this metric. The typical Costco shopper frequents the store every two weeks, spending approximately $100 per trip, amounting to an annual expenditure of $3,018.

In terms of shopping habits, Costco members lean towards homeownership, prioritize organic foods, and prioritize health management. With over 875 warehouses worldwide and a workforce exceeding 316,000 employees, Costco’s influence in the retail landscape continues to grow, fueled by its ability to cater to diverse consumer preferences.