NEW YORK (Diya TV) — Mehek Khera, a University of North Carolina at Greensboro (UNCG) alumna and entrepreneur of Indian descent, is revolutionizing American snacking with her Niramaya line of dips, inspired by the rich culinary heritage passed down through generations.
The journey to Niramaya began when Khera, facing health challenges like autoimmune conditions, embarked on a quest for wellness. Following a pivotal moment of collapse at the Los Angeles airport, she realized the importance of nourishing her body with nutritious food. This realization led her to pursue a post-graduate nutrition certificate, laying the foundation for her venture.
Reflecting on her upbringing in India, Khera recognized the nutritional value of traditional Indian cuisine, which she had previously taken for granted due to its deliciousness. Fueled by her passion for healthy living and her desire to share the flavors of her heritage, she launched Niramaya, meaning “wellness for all” in Sanskrit.
Niramaya’s vegan, gluten-free, and oil-free dips are crafted from a blend of wholesome ingredients such as sweet potatoes, tomatoes, onions, garlic, spinach, and beets, capturing the essence of Indian flavors. Khera emphasizes the versatility of her dips, which can be used as marinades, dipping sauces, or toppings for various dishes.
Originally available in Sprouts Farmers Markets, Niramaya dips are now set to grace the shelves of 900 Albertsons Companies’ grocery stores nationwide, including Safeway, Vons, Jewel-Osco, and Shaw’s, expanding their reach to a broader audience.
Khera’s entrepreneurial journey was shaped by her experience at UNCG’s Bryan School of Business & Economics, where she honed her business acumen and embraced a sense of mission instilled by her mentors. Tuisha Stack, her graduate adviser, remembers Khera as a bright, hardworking student with a deep commitment to her goals.
Mehek Khera’s story serves as inspiration for aspiring entrepreneurs, highlighting the importance of following one’s passion and embracing challenges. Her advice to business students echoes her own journey: pursue endeavors that resonate deeply within, and be prepared to overcome obstacles in pursuit of your dreams.
