DEARBORN, Mich. (Diya TV) — Ford Motor Company is launching a program to give employee pricing to all American customers for certain 2024 and 2025 models as part of its “From America, For America” initiative. The offer, effective from April 3 to June 2, is designed to lower the price of cars amid recent tariffs-driven price hikes in the automobile sector.
Under this scheme, customers can buy cars at the same discounted prices usually reserved for Ford employees. The offer includes a range of models, including the F-150, Explorer, and Mustang. Some high-demand models like the 2025 Expedition, Super Duty pickups, and Lincoln Navigator are not included in the offer.
Along with the employee discount, Ford is offering a unique incentive to electric vehicle (EV) buyers. EV buyers during this time will get a free home charger with standard installation to make the ownership of an electric vehicle more appealing and convenient.
This action is in response to the recent imposition of a 25% tariff on foreign cars by the Trump administration, prompting many manufacturers to increase prices or shift production strategies. Ford’s response is designed to give stability and assistance to U.S. consumers during these uncertain economic times.
President Trump publicly supported Ford’s campaign, hailing the automaker for upholding American manufacturing and employment.
