MUMBAI (Diya TV) — Trsna, one of India’s fastest-growing premium condiment brands, has joined hands with celebrity chef and MasterChef winner Shipra Khanna. The company announced her as its new brand ambassador and gastronomy advisor. The collaboration marks a bold step in Trsna’s mission to take Indian culinary heritage to global markets with a health-focused, gourmet twist.

Founded in 2023, Trsna takes its name from the Sanskrit word for “craving.” The brand specializes in handcrafted, probiotic-rich condiments made using natural fermentation. These small-batch products are free from artificial colors and flavors. Trsna blends traditional recipes with modern nutritional science to support gut health and aid digestion.

Each product is made in an FSSAI-licensed facility in India. The company works closely with local artisans to ensure authenticity and quality. In just a short span, Trsna has grown from a niche startup into a nationwide brand, with a growing presence in international e-commerce markets.

Chef Shipra Khanna, who hosts a television show on Diya TV, brings deep culinary knowledge and global recognition to the brand. Her role as gastronomy advisor goes beyond promotion. She will help guide product innovation while staying rooted in India’s rich food traditions.

“Trsna Pickles represent the depth of India’s regional culinary heritage, crafted the traditional way for today’s global gourmet palate,” Khanna said. “I am excited to collaborate with a brand that honors authenticity while embracing innovation.”

Trsna’s current product range includes over 50 handcrafted condiments from nine Indian states. The company’s bestsellers include naturally fermented artisanal pickles made with time-honored techniques. Each item reflects the brand’s goal to offer clean-label, gut-friendly products without compromising on taste.

“We are not just preserving tradition—we are elevating it,” said Freejo Francis, co-founder of Trsna Foods. “Trsna is building a new global category where heritage, health, and gourmet excellence converge.”

Co-founder Terence David added, “The brand is beyond food. It’s about nostalgia, memories from home, and reconnecting with our cultural roots.”