A raider of Dabang Delhi attempts to tag players of Bengal Warriors during the match between Dabang Delhi and Bengal Warriors in the Pro Kabaddi League in New Delhi. (Photo credit: Chandan Khanna/AFP/Getty Images)

SAN FRANCISCO (Diya TV) – According to India’s leading sports scholar Boria Majumdar, the country’s best athletes have achieved their international fame and success with little help from India’s sports programs. Despite the lack of sporting culture, there are a multitude of startups targeting the industry that are expected to make waves in the nation this year.

Athletto is a startup company that provides information about sports facilities and athletic training centers (think like a gym). It has photographs, coach information, prices, contact details, ratings and reviews. For facility owners, the platform is a business application that allows them to manage booking, membership, coaching services and complete analytics solutions.

Athletto is helping sports and fitness center owners to manage their facilities remotely from anywhere on the globe. Last year, it was commemorated at the India Sports Awards organized by FICCI for outstanding effort to promote sports among the masses. Athletto has been selected by Facebook for its FbStart program, and successfully raised $40,000 from the social media giant.

According to a FICCI-KPMG report, India’s mobile gaming market will expand from $200 million in 2016 to $3 billion in 2019. While the sector is generally dominated by heavy-hitters such as Electronic Arts (EA), as more Indians gain access, there will be a higher demand for local content.

Because of this, Nazara Technologies has partnered with Indian Cricket Team’s captain Virat Kohli to create cricket games that will be made available worldwide. ‘Virat Super Cricket’ is slated to be launched next month through Nazara’s partnership with London and Sydney-based mobile game developer Stick Sports.

Manish Agarwal, chief executive of India’s largest publisher of mobile games, Nazara Technologies, said soccer, baseball and football dominate in mobile sports games globally. But for Indians, cricket is the focus area. Last year, Agarwal tracked 35 million visitors to his games, and is looking to tap into the country’s celebrities as he prepares to take the company public by 2018, the same year targeted for $100 million in revenue.

Last year, eSports generated global revenues of $500 million, an increase of 25 percent from the previous year.

After the success of the Indian Premier League in cricket, numerous other organized sporting leagues have popped up across the country – Indian Super League (football), Pro Kabaddi League, Hockey India League, Premier Badminton League, Pro Wrestling League and Premier Futsal. And in 2017, India will debut the Yoga League, which will feature teams from around the nation, as well as Bollywood and international celebrities along with Yoga gurus from India.