MUMBAI (Diya TV) — ‘Dosas’ are a breakfast staple in South Indian and most recently, fast food giant McDonald’s announced the launch of Masala Dosa burgers in an attempt capture the breakfast market in India. Of Course, making dosas at home every morning can be one tiresome job, and the option of grabbing a ‘McDonald’s Masala Dosa burger’ could be just want the people want!
McDonald’s, is the largest fast food chain in India and the breakfast items include more than just the Masala Dosa Burger with a side of Molagai podi (chili powder) sauce, there are options such as ‘Anda Bhurji’ aka as scrambled eggs with a bun and hash browns and waffles.
McDonalds has been in the Indian market for two decades successfully adapting the brand’s taste profiles to the Indian palette with options such as Aloo Tikki Burger & Masala Fries. This latest attempt however is not just about adapting to the regions taste buds but really going after breakfast marketshare.
“Breakfast convenience on the go will increase as more people enter the segment. As a western pick service restaurant, we are going to grow the Indian breakfast market dramatically,” says the Vice-Chairman of Westlife Development who runs over 240 McDonald’s restaurants.
While McDonalds seems confident with their brand new addition, Twittersphere has its own thoughts…
Masala Dosa Burger is basically what you call an NRI from Bangalore working at Google in the US and has an accent.
— scaryhairyman.bsky.social 👀 (@scaryhairyman) January 11, 2017
McDonald's masala dosa burger – when you want your wife to be modern but still be a "virgin". #masaladosaburger
— Varun Agarwal (@varun067) January 11, 2017
Now waiting for McDonalds to announce Sambhar Smoothies and Banana Chips to go with their Masala Dosa Burger so it becomes a complete meal.
— Vaccinated Puppy (@BhayanakPuppy) January 11, 2017
All kidding aside, Banana chips sound delicious! However, for Devaiah Bopanna, this globalization of Indian food may require looking foreign policy measures.. ?
McDonald's Masala Dosa Burger is the reason why we need to have strong foreign policy measures in place.
— Devaiah Bopanna (@devaiahPB) January 11, 2017
“We continue to look at inspiration from Indian cuisine and bring it as a McDonald’s format which will give you flavors from the west but the familiarity of Indian,” said Amit Jatia, vice-chairman of Westlife Development, which runs McDonald’s outlets in west and south India.
There are more than 400 McDonald’s restaurants in over 65 Indian cities, and the company may well be looking to grow further in the enormous market after selling most of its China business earlier this week.
The Economic Times contributed to parts of this report.
