SAN FRANCISCO (Diya TV) — As India continues to serve as a market for growth in the smartphone industry, Samsung is leading the pack, and Apple is almost nowhere to be found.
The nation posted a 17 percent year-on-year increase in unit shipments in the second quarter of 2016, according to a new report from IDC. That growth was a direct result of two successive quarters of shipment declines.
During the three-month period, Samsung took delivery of more than 25 percent of the deliveries. That’s ahead of Micromax (12.9 percent), Lenovo (7.8 percent), Intex (7.1 percent) and Reliance Jo (6.8 percent). IDC didn’t report a figure for Apple such was its lowly position. Traditionally, the second and third quarters have served as rough patches for Apple, consumers are historically left to wait for the company to unveil its new devices in September.
Apple saw a 15 percent decrease in sales during the second quarter of 2016. While the new compact iPhone SE met anticipated impacts in the U.S. and European markets, IDC’s data suggested that wasn’t the case in India. “Apple’s iPhone SE failed to make any significant impact in the premium segment while its previous generation iPhone 5S continued to contribute majority volume,” the analyst firm said.
The devices price, $399, is considered a bit too high for the common consumer. For many of the mobile users in India, older phones such as the iPhone 5S serve as a more affordable option.
