SAN FRANCISCO (Diya TV) — Perplexity AI, a rapidly growing AI startup company, is looking at around a valuation of $9 billion in its new funding round. The firm, which first gained recognition for its advanced AI-driven search platform, now aims to cash in on increased demand for innovative AI technology across various industries.

The new funding round for Perplexity AI comes at an interesting time when there is a growing level of interest in AI companies due to the breakthroughs in the fields of machine learning and natural language processing. Founded in 2020, the startup has gained pace quickly because of its unique AI platform that can improve the ability to find highly accurate contextual information.

The funding round of the company, Perplexity AI, has not given information to the public yet, and sources participating in the deal disclosed the negotiations are between the company and top venture capital firms. The $9 billion valuation will be much more than the rounds the company had been valued at around $1.5 billion for its last funding in 2023.

Perplexity AI has been forced forward by rising reliance on AI technologies within industries, for instance, healthcare and finance. Amid an increase in the adoption of AI solutions by businesses in fields such as data analysis, automation, and customer interaction, businesses like Perplexity AI are witnessing increased demand from investors.

“The AI sector is really hot, with unprecedented growth,” said an anonymous venture capital investor speaking after the deal was announced. “Customers need solutions that provide leading-edge capabilities, and this company certainly fits the bill.” End : “We are attracting more clarity and less noise than other search technologies, with a much more intuitive and simple approach to search, making us stand out as unique.”

This new funding is expected to scale the company’s technology infrastructure and augment its team of engineers and data scientists. Perplexity AI also signaled a keen interest in exploring potential partnerships with global tech firms, which might further enhance its reach and applications.

This fast and furious growth of Perplexity AI typifies the overall trend in the AI sector, as it has widely been expected that the market size would reach $500 billion by 2025, according to reports from industry analysts. Companies focusing on generative AI, natural language processing, and machine learning are quite well-positioned to grow, and investors keenly look at such opportunities.

Perplexity AI is seen looking at valuation similar to that of other behemoths in AI, where OpenAI has been on the forefront of the developments of these generative AI models, like GPT-4. This interest in such technologies is driving investor interest to stretch into innovative, stronger underpinnings from startups with possible scalability.