NEW YORK (Diya TV) — OpenAI is moving aggressively to expand its reach in the fast-growing enterprise AI market. The company is in advanced talks with major private equity firms to form a joint venture that could accelerate the adoption of artificial intelligence tools by businesses. The proposed deal highlights the rising demand for AI across industries. Companies are racing to integrate AI into daily operations, and OpenAI aims to meet that urgency with new partnerships and a dedicated deployment strategy.
Sources familiar with the matter say OpenAI is discussing a joint venture with firms including TPG, Advent International, Bain Capital, and Brookfield Asset Management. The deal could value the venture at about $10 billion before new funding. The private equity firms may invest a combined total of around $4 billion. In return, they would receive equity stakes and influence over how OpenAI’s technology is deployed across their portfolio companies.
TPG is expected to act as the anchor investor. The other firms would join as co-founders and secure board seats. However, sources caution that discussions remain ongoing and no final agreement has been reached.
OpenAI says demand for its products is growing rapidly. More than 1 million businesses already use its tools. Its Codex product has surpassed 2 million weekly active users, nearly quadrupling since the start of the year. The company also reported a 20% increase in API usage following the launch of its latest model. These numbers show how quickly organizations are adopting AI solutions to improve efficiency and cut costs.
To support this growth, OpenAI recently launched Frontier, a platform designed to help companies build and manage AI-powered digital workers. The platform has already seen strong demand, exceeding the company’s current capacity.
To meet enterprise needs, OpenAI is building a dedicated deployment arm. This team will embed engineers directly within companies. These “forward-deployed engineers” will help integrate AI systems into core business operations. The company has also introduced Frontier Alliances. This initiative connects OpenAI with consulting giants such as Boston Consulting Group, McKinsey & Company, Accenture, and Capgemini. These partnerships aim to scale AI deployment across industries.
Fidji Simo, OpenAI’s head of applications, said the company wants to help customers create real impact with AI. She noted that demand continues to surge, pushing OpenAI to expand both technology and delivery capabilities.
OpenAI is not alone in targeting private equity firms. Rival Anthropic is also in talks to form a similar venture. Potential partners include Blackstone, Permira, and Hellman & Friedman.
Anthropic’s proposed deal may involve about $1 billion in investment. Unlike OpenAI, which is offering preferred equity, Anthropic is expected to offer common equity. Preferred equity gives investors greater protection and priority in returns. Industry analysts say both companies want to secure strong distribution channels before going public. Access to private equity portfolios gives them a direct path into hundreds of established businesses.
The rapid rise of AI is changing how private equity firms evaluate investments. Automation tools can boost productivity, but they also threaten traditional business models.
This shift has created uncertainty in the software sector. It has also made it harder for investors to predict long-term returns. By partnering with AI leaders, firms hope to protect and modernize their portfolios. OpenAI’s enterprise business already generates significant revenue. Sources say it accounts for about $10 billion of the company’s $25 billion annualized revenue. Still, competitors like Anthropic are seen as strong contenders in enterprise adoption.
OpenAI says it remains early in its journey but sees clear signs of where the market is heading. The company plans to continue building tools and expanding the ways businesses can deploy them effectively.
If finalized, the joint venture could mark a major step in bringing AI deeper into corporate operations. It would also strengthen ties between technology providers and financial investors, shaping the future of global business.
