NEW YORK (Diya TV) — SiriusXM has named Tubi CEO Anjali Sud as its next chief executive, tapping a streaming industry veteran to lead the satellite radio and audio entertainment company as it looks to expand its digital presence and strengthen its position in a competitive media landscape.
Sud will take over Jan. 1, 2027, succeeding Jennifer Witz, who is stepping down after nearly six years as CEO and 25 years with the company. Witz will remain with SiriusXM in an advisory role through the end of 2027. Sud has served on the company’s board of directors since March 2025 and will retain her board position after assuming the CEO role.
The leadership change follows Fox Corp.’s $22 billion acquisition of Roku, which closed last week and prompted an executive reshuffle at the company. Sud announced her departure from Tubi following the transaction. She has led the free, ad-supported streaming platform since 2023, overseeing substantial audience growth and international expansion.
Under Sud’s leadership, Tubi grew to more than 110 million monthly active users, establishing itself as a major competitor in the increasingly crowded streaming market. Her experience also includes leading Vimeo, where she took the company public and transformed it into a profitable global video platform with more than 300 million users. Earlier in her career, she held positions in e-commerce, finance and media at Amazon and Time Warner.
SiriusXM Chairman Greg Maffei said Sud’s experience managing both advertising-supported and subscription-based businesses made her a strong fit for the company’s next phase.
“Anjali has built some of the most successful consumer entertainment platforms,” Maffei said in a statement. He added that her existing knowledge of SiriusXM’s business and strategy would help her transition into the position.
Sud said she sees an opportunity for SiriusXM to play a larger role in the future of entertainment as demand for premium audio continues to evolve.
“Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future,” Sud said. She added that she looks forward to working with the company to expand value for subscribers, advertisers, artists, creators and other partners.
Sud will inherit a company navigating changes in listening habits, subscription growth and digital advertising. SiriusXM, which also owns Pandora, has invested in expanding its podcast business and securing prominent talent, including Jason Bateman, Will Arnett and Sean Hayes’ SmartLess and Alex Cooper’s Call Her Daddy.
The company has also pursued new advertising opportunities, including an exclusive partnership to represent advertising sales for YouTube’s audio-first inventory. At the same time, SiriusXM has worked to strengthen its core in-car subscription business and reduce subscriber cancellations while adjusting its strategy for streaming audiences outside vehicles.
Witz oversaw several of those changes during her tenure, including the launch of a redesigned streaming app, the introduction of lower-cost subscription options and an increased focus on its automotive listening experience. The company also implemented cost-cutting measures amid broader market challenges.
In its third-quarter 2026 results, SiriusXM reported a gain of 5,000 subscribers and a 6.7% increase in net income to $317 million. The company has also worked to stabilize its subscriber base, which stood at approximately 33 million as of the third quarter, according to The Hollywood Reporter.
