PROVIDENCE, R.I. (Diya TV) — In a stunning NCAA Tournament opener, the McNeese State Cowboys defeated the Clemson Tigers 69-67, their first-ever March Madness victory. Though the team’s on-court play was impressive, it was Amir “Aura” Khan, a student manager on the team, who made headlines across the country.
Khan, a Lake Charles, Louisiana, senior, is an internet sensation for his pre-game walkout tradition of bringing the Cowboys onto the court, boombox held high, hyping up players and spectators. The practice made headlines when a video of Khan rapping Lud Foe’s “In & Out” on a walkout went viral.
His energetic presence has not just improved team spirit but also opened up unprecedented opportunities. Khan recently signed Name, Image, and Likeness (NIL) partnerships with brands like Buffalo Wild Wings, TickPick, and Insomnia Cookies, becoming the first student manager ever to land such sponsorships. The effect of Khan’s “aura” permeates beyond the locker room.
At the game against Clemson, McNeese State cheerleaders wore socks printed with Khan’s face, a reflection of his influence and popularity among the university circle. Head Coach Will Wade, the one who reinvigorated the Cowboys this season, was full of admiration for Khan’s work ethic and the energy that he imparts to the team. Wade’s guidance has been the key to McNeese’s success, capped by their historic tournament championship.
After their win, the Cowboys celebrated by taking a victory parade through the streets of Providence, with Khan taking the lead, boombox in hand, as the team celebrated their victory. While McNeese State gets ready to play Purdue in the next game, Khan’s tale keeps inspiring. From being a student manager to an internet sensation, his story is one of the surprises that make March Madness so interesting.
For supporters willing to become part of the “Aura” bandwagon, Khan’s image has been placed on merchandise such as the now-infamous socks, which are available for purchase, enabling fans to be a part of the Cowboys’ inspiring journey. With momentum behind them and Khan’s high-energy spirit at the forefront, McNeese State’s fairy tale is hardly complete.
