WASHINGTON (Diya TV) — The U.S. Department of Homeland Security has sparked debate after using images of India’s Taj Mahal in a social media campaign promoting its voluntary self-deportation program. The initiative, called Project Homecoming, offers undocumented migrants a free flight home and a $2,600 exit bonus if they choose to leave the United States voluntarily.
Project Homecoming launched during President Donald Trump’s second term. The program aims to reduce forced deportations by encouraging voluntary departures. Officials say it provides a structured and less confrontational process.
Migrants can apply through the CBP Home mobile application. The app allows users to register their intent to leave, submit details, and access travel support. Once approved, participants receive a fully funded flight to their home country and a financial incentive. DHS officials describe the program as a “fresh start” option. They say it promotes dignity and flexibility while maintaining immigration enforcement.
The DHS has emphasized cost efficiency as a key reason for the program. Officials estimate that forced deportations cost about $18,245 per person. In contrast, voluntary departures under Project Homecoming cost roughly $5,100 per individual.
This difference creates significant savings for taxpayers. Authorities say the program also reduces administrative burden and speeds up case processing. Government data shows that more than 2.2 million individuals have reportedly used the program since early 2025.
The campaign’s use of the Taj Mahal has become a focal point of criticism. DHS included the landmark in promotional visuals aimed at migrant communities. The strategy seeks to create emotional connections by highlighting familiar cultural symbols.
However, many social media users have questioned the approach. Some critics argue that using globally recognized landmarks oversimplifies complex migration issues. Others say it risks offending people by linking cultural heritage to deportation messaging.
