OAKLAND, Calif. (Diya TV) — Covered California is taking its 2027 open-enrollment campaign to communities across the Golden State to help residents find affordable health insurance amid changes to federal subsidies and eligibility rules.
The state’s health insurance marketplace launched its “Connectors to Coverage” campaign alongside the start of open enrollment on Nov. 1. The enrollment period runs through Jan. 31, 2027, giving Californians an opportunity to sign up for coverage, renew an existing plan or compare options for the coming year.
The campaign aims to connect residents with free, confidential enrollment assistance. Covered California has a network of approximately 16,000 enrollment experts in nearly every community across the state. These specialists can help eligible residents understand available health plans, determine whether they qualify for financial assistance and navigate the enrollment process.
The outreach comes as changes to federal health care policy threaten to increase costs for some consumers and limit financial assistance for certain immigrants.
California lost nearly $2.5 billion in federal enhanced premium tax credits this year. In response, Gov. Gavin Newsom and the state Legislature increased funding for the Covered California State Subsidy Program from $190 million in 2026 to $300 million in 2027.
Under the expanded state assistance, Californians with household incomes at or below 200% of the federal poverty level will qualify for help lowering their monthly premiums. For 2027, that threshold amounts to $31,920 for an individual or $66,000 for a family of four.
However, new enrollment regulations under the One Big Beautiful Bill Act will make some immigrants with legal status, including certain green card holders, ineligible for financial assistance. Covered California says the changes will not affect most immigrants, but the marketplace and state officials are working to help residents understand how the new rules apply to their circumstances and what coverage options remain available.
This year marks the 14th open-enrollment period under the Affordable Care Act, which expanded access to health insurance nationwide. More than 1.7 million Californians currently receive coverage through Covered California.
The state has also recorded the largest decline in its uninsured rate of any state between 2013 and 2025, reflecting the expansion of coverage since the Affordable Care Act took effect.
Covered California’s statewide campaign will focus on making enrollment assistance accessible to residents who may be unfamiliar with their options or concerned about changes to costs and eligibility. The marketplace encourages consumers to review their coverage each year, particularly as financial assistance and plan details change.
With open enrollment underway, residents have until Jan. 31 to select or renew a plan for 2027. The campaign’s network of enrollment specialists is available to help Californians determine which plans and savings programs they may qualify for.
