SAN FRANCISCO (Diya TV) — When it comes to Bollywood, the marketing stunts pulled by the movie business are next to none. Fox Star Hindi’s latest release, ‘Brahmastra‘, starring Alia Bhatt and Ranbir Kapoor showed up at the largest religious pilgrimage in India, known as the Kumbh Mela. While marketers have long promoted their client’s brands at the Kumbh Melas to reach vast audiences from the remotest parts of India at one central location, ‘Brahmastra’ became the first film ever to unveil its logo at the Mela. A centuries old tradition, said to be dating back to 644 CE, The Mela brings together millions who come to take a dip in the holy waters.
And even though the movie is months away from release, the clever marketing stunt makes all the sense, given the 2019 Kumbh Mela attracted over 220 million people from all over India & the world. The stars along with director Ayan Mukerji were on hand for the exclusive reveal. A hundred and fifty drones lit up the night sky to premiere the logo for the magnum opus which also stars legendary actor, Amitabh Bachchan. The film, set to be part of an epic trilogy will release in theaters across North America this Christmas.