Donald Trump has begun airing a series of campaign commercials with him speaking Hindi.
Donald Trump has begun airing a series of campaign commercials with him speaking Hindi.

SAN FRANCISCO (Diya TV) — With Election Day less than one month away, Donald Trump’s campaign is now reaching out to Indian-American voters with a series of new television ads using an adaptation of Indian Prime Minister Narendra Modi’s slogan.

With Indian music cued in the background, the Republican presidential nominee begins with text on the screen wishing viewers “Happy Diwali” on the eve of the Hindu holiday. The ad then cuts to the Republican presidential nominee’s speech to a charity concert in New Jersey earlier this month organized by the Republican Hindu Coalition.

The ad prominently features an image of Modi, as well as Trump’s take on Modi’s popular campaign slogan: “Abki Bar Trump Sarkar” — or, “This Time, We’re With Trump’s Government.”

The ad also includes images from a 2008 terrorist attack in India, as well as a spin on a popular Trump campaign sign that reads, “Great for America — Great for US-India Relationship.”

Chicago businessman Shalabh Kumar, the chairman of Trump’s Indian-American advisory committee and the founder and head of the Republican Hindu Coalition, said the ad is running almost 20 times a day nationally on 20 networks — including Zee TV USA, an Hindi cable network, and TV Asia.

“He’s the only candidate who has ever spoken Hindi,” Kumar said of the ad.

Trump has received the blessing of a group of Hindu nationalist supporters in India. The New York Times reported the real-estate magnate’s promise to aggressively combat Islamic extremists in particular may appeal to some Indian-American voters. Others have suggested that some voters in the demographic may also support the Republican presidential nominee’s previous plan to bar Muslim immigrants from entering the US.

“Our values are conservative values. There is an information gap,” Kumar said of Hindu voters. “When it comes time to vote, or support a particular candidate, they identify themselves as minorities. And as minorities, they just vote for Democrats.”

“When they come to know all this, they think ‘We should support Trump, we should support Republicans,'” Kumar said.