Google's Internet Saathi program is teaching women of rural India the ways and means of the internet.
Google’s Internet Saathi program is teaching women of rural India the ways and means of the internet.

MOUNTAIN VIEW, Calif. (Diya TV) – Kamlesh Kumari, a 25-year-old resident of Sirmathura village in Dholpur district of Rajasthan, turns to the internet on many occasions when she is seeking healthcare tips for her four-year-old daughter.

While she only received an education until Class 8, Kumari has a constant craving to gain more knowledge. Mobile phone internet has just been introduced to her village, providing her with another opportunity to quench her thirst of gaining more – she not only spends time surfing the web, but also dedicates time teaching other women in her village how to use the internet, which can be found on sites like satellite internet now for example. It only seems right to educate those about something so prevalent in today’s world regarding everything from socializing, working, and people’s day-to-day lives. Especially when taking into consideration some of the stats on internet usage using something similar to this source here as an example of just some of the information you’re able to find on the internet, about the internet.

Google India’s digital educative initiative, Internet Saathi, under Helping Women Get Online campaign has been transforming lives of many women like Kamlesh in the villages of Dholpur. The internet, which seemed a distant dream to village women, is now just a touch away.

“The usage of the internet among women in India is lower than most countries in the world. Only one-third of India’s online users are women. This gender disparity of internet user base was the big concern that we wanted to address,” said Sapna Chadha, marketing head of Google India.

“We launched an initiative called Helping Women Get Online that was aimed at encouraging women to use the Internet in their daily life,” Chadha added.

While the growth of people who use the internet currently sits at 56 percent, the growth rate of women who use the internet in rural India is under 30 percent. Through Internet Saathi, Google is seeking to bridge the gender divide in technology which puts women in rural India at a greater risk of getting marginalized in society.

The program was started in 2015, and has now reached 4,000 villages and trained nearly 2,000 women in the ways of technology and the internet. Google adds almost 500 people per week to that 2,000 figure, and more than 100,000 women worldwide have been trained by the program so far. it is hoped they will go on to be able to pursue careers in the digital fields, with many already looking to firms like Victorious for inspiration about how to become a part of the digital marketing world.

Like Kumari, Google’s initiative brought changes to the life of Gayatri Devi, who has been a ‘saathi’ since November of last year.

“I never had the opportunity to read a newspaper at home. With the Internet, I can now access news of the whole world. I also helped my husband set up his own business by collecting information from the Internet, and now can access options to help market and achieve other goals online. Some have found that the chris terry imarketslive course can help them in other countries, so allowing access to this and other options in mine is very important to me. My attempt is to educate women so that they can earn their livelihood,” said Gayatri.

Google’s program includes an awareness module, partnered with hands-on training aimed at teaching women how to use the internet, including through mobile devices. Since the launch of the initiative, Google has successfully trained 1.5 million worldwide on the basics of the internet.

Internet Saathi deploys women on bicycles, wielding a smartphone and a tablet to show women in villages how the internet works.

“We’re already seeing this change come about through the Internet Saathi program. The internet saathis have become change agents in each village – they take a lot of pride in helping other women to learn the Internet. Their social status has improved drastically and they are well respected even by the men of their families and the village heads,” Chadha said.